Made by pet people

PAWS is a fictional pet brand created to show the POLYMATH theme. We sell beds, toys, walking kit and single-protein treats for dogs, cats and small pets.

We are a small team of pet people, and nothing goes on sale until our own pets have tried it.

Who we are

One fussy spaniel started it all

PAWS began with one very fussy spaniel and a drawer of toys she had already taken apart. Today it is a small team, two office dogs and a cat who supervises from the top of the filing cabinet. (Demo story.)

  • Everything lives with a real pet before it goes on sale
  • One protein in every treat, nothing else
  • Bed covers that zip off and go in the wash
Shop beds

The office test

How a toy earns its place

  • The sniff test

    If the office dogs walk away from it, so do we.

  • A month of chewing

    Four weeks of tugging, fetching and gnawing, every day. (Demo.)

  • Through the wash

    Beds and plush toys go through the machine again and again.

  • The verdict

    Only what the pets keep choosing makes it into the shop.

The office pack (demo)

Small team, big appetites

office dogs
2

Chief testers of beds and balls.

cat in charge
1

Signs off every cat tree, eventually.

weeks of testing
4

For every toy and bed before it goes on sale.

protein per treat
1

Salmon, duck, lamb or chicken. Nothing else.

Office favourites

What the pack picked

Shop bestsellers